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CHARITY SALE
FROM 25.11.2019 TO 31.01.2020
FROM 25.11.2019 TO 31.01.2020
THE MESSENGER POPPY
Symbol of a fragile yet strong beauty, the poppy lives, vibrates and pulsates with the spirit of the times. A messenger of hope, this sustainable artistic initiative becomes an object of art, a goodwill Christmas gift for a more beautiful world.
There are encounters that make the world a better place, meetings that forge links, create a sense of solidarity, embellish the present to reinvent the future and bring messages of hope...
A unique artistic creation by William Amor, a sculptural flower handcrafted from waste recovery.
KENZO PARFUMS X WILLIAM AMOR
An encounter,
an artistic endeavor,
a universal message
KENZO Parfums has always been inspired by nature and moved by the wish to reinvent an ever more beautiful world. Its iconic poppy has become an emblem, a source of joy, of sharing and artistic performances, where fields of flowers have made the hearts of the world's great capitals beat faster. Special moments that reflect KENZO's values with a touch of poetry.
WILLIAM AMOR is a visual artist, a “material ennobler”, formerly in residence at the Ateliers de Paris. He has made an art form of upcycling and transforming abandoned and waste materials into artistic objects.
He reinterpreted the iconic poppy by creating a field of 250 flowers from unused materials for an ephemeral installation at a FLOWER BY KENZO in-house event.
THE ‘KENZO PARFUMS X WILLIAM AMOR’ MESSENGER POPPY was born.
.
A socially committed and participative artistic message where everyone was invited to write a wish for a more beautiful world on a paper ribbon: each poppy thus becoming a bearer of positive and optimistic words.
With shared values and common vision, this encounter marked the beginning of a beautiful story between William Amor's ‘creations with a message’ and the KENZO PARFUMS universe.
WILLIAM AMOR is a visual artist, a “material ennobler”, formerly in residence at the Ateliers de Paris. He has made an art form of upcycling and transforming abandoned and waste materials into artistic objects.
He reinterpreted the iconic poppy by creating a field of 250 flowers from unused materials for an ephemeral installation at a FLOWER BY KENZO in-house event.
THE ‘KENZO PARFUMS X WILLIAM AMOR’ MESSENGER POPPY was born.
.
A socially committed and participative artistic message where everyone was invited to write a wish for a more beautiful world on a paper ribbon: each poppy thus becoming a bearer of positive and optimistic words.
With shared values and common vision, this encounter marked the beginning of a beautiful story between William Amor's ‘creations with a message’ and the KENZO PARFUMS universe.
KENZO PARFUMS X WILLIAM AMOR
An encounter,
an artistic endeavor,
a universal message
KENZO Parfums has always been inspired by nature and moved by the wish to reinvent an ever more beautiful world. Its iconic poppy has become an emblem, a source of joy, of sharing and artistic performances, where fields of flowers have made the hearts of the world's great capitals beat faster. Special moments that reflect KENZO's values with a touch of poetry.
WILLIAM AMOR is a visual artist, a “material ennobler”, formerly in residence at the Ateliers de Paris. He has made an art form of upcycling and transforming abandoned and waste materials into artistic objects.
He reinterpreted the iconic poppy by creating a field of 250 flowers from unused materials for an ephemeral installation at a FLOWER BY KENZO in-house event.
THE ‘KENZO PARFUMS X WILLIAM AMOR’ MESSENGER POPPY was born.
.
He reinterpreted the iconic poppy by creating a field of 250 flowers from unused materials for an ephemeral installation at a FLOWER BY KENZO in-house event.
THE ‘KENZO PARFUMS X WILLIAM AMOR’ MESSENGER POPPY was born.
.
A socially committed and participative artistic message where everyone was invited to write a wish for a more beautiful world on a paper ribbon: each poppy thus becoming a bearer of positive and optimistic words.
With shared values and common vision, this encounter marked the beginning of a beautiful story between William Amor's ‘creations with a message’ and the KENZO PARFUMS universe.
« Sublimate neglected materials and break with value judgments. »
WILLIAM AMOR
ARTWORK MADE FROM UPCYCLING
Throughout his career, William Amor has specialized in the recycling of abandoned materials and metamorphosed plastic pollution into ornamental floral arrangements that marry art with environmental consciousness.
William Amor himself collects non-recovered materials along the beaches of Les Landes, in Paris or by organizing recycling within the artist community that surrounds him.
A UNIQUE COMPOSITION
The petals come from the transformation of plastic bags. The heart of the flower is made of plastic fibers from fishing nets and ropes. The floral creation is shaped around a silver metal base fitted with a stainless steel stem. The work is mounted on a painted cube made of solid beech wood from French forests.
A STORY OF MEN AND WOMEN
William Amor loves to meet people and works for a more beautiful world. His artistic approach is enriched by a social dimension. Since January 2018, the artist has surrounded himself for his productions with disabled people "les petites mains d'or" to whom he teaches his gestures. His creations are shaped with singular skills and techniques borrowed from the world of arts and crafts.
AN OPTIMISTIC UNIVERSAL MESSAGE
Every poppy carries a wish for a more beautiful world.
Every poppy is signed and numbered by William Amor.
A SOCIALLY COMMITTED POPPY
KENZO PARFUMS X WILLIAM AMOR will donate over half of the price of each poppy sold to the ORANGE BLOSSOM, FOR A MORE BEAUTIFUL WORLD Program, working for the responsible sourcing of Orange Blossom and the empowerment of women in Morocco.
A program initiated by Firmenich with its partners and supported by KENZO PARFUMS.
AN OPTIMISTIC UNIVERSAL MESSAGE
Every poppy carries a wish for a more beautiful world.
Every poppy is signed and numbered by William Amor.
A SOCIALLY COMMITTED POPPY
KENZO PARFUMS X WILLIAM AMOR will donate over half of the price of each poppy sold to the ORANGE BLOSSOM, FOR A MORE BEAUTIFUL WORLD Program, working for the responsible sourcing of Orange Blossom and the empowerment of women in Morocco.
A program initiated by Firmenich with its partners and supported by KENZO PARFUMS.
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